When you’re a construction company vying for big construction contracts and trying to impress investors, construction videos can be a valuable tool to get your message across quickly and impactfully. If you’re going to set yourself apart from the competition and make a memorable impression, you need to think creatively. How do you make an...

Many business owners can benefit from creating engaging videos for their employees. Web videos are one of the most impactful branding and marketing tools that can make a difference to your employees, customers, and clients. Your branded videos tell your brand’s story. How did you get to where you are today? What are your values?...

Advances in social media automation have revolutionized marketing efforts for businesses of all sizes and has connected users across the globe. For small businesses in particular, it has allowed them to thrive and operate like they have a full-service marketing agency at the ready and on their side, 24/7. Social media platforms like Facebook, LinkedIn,...

Undeniably, companies and organizations are in a competitive climate for hiring the right talent and having a powerful training and development program is essential. Unfortunately, most companies use training and development solely for hiring the right talent but the two programs can do more than that. Once a company has hired the right people, training...

If you're working on a corporate piece, where do you start? Do you lather on and on about your credentials? People don’t care about your credentials. Sure, they are interested to know you’re a leader in your profession but can you ease their pain? Many times when creating your company landing page video you may...

Creating an engaging promotional video, either it’s a commercial bumper or a longer social video, is not an art. It’s a craft that can be taught and learned. In this article, we review 11 psychology-based tricks that commercial producers use to create attention-grabbing videos. This list is applicable to live-action video and animation alike. If...

There are a lot of recruitment videos out there. Trust me, because I watched nearly 100 of them. And I have a few observations. For one thing, companies really like showing off their ping-pong and foosball tables. Also, a LOT of companies feel they are unique because of their customer service. Another one: big companies...

Here's some current stats that are worth your consideration... It’s All About the Message Holiday-related video campaigns aren’t just about metrics (even if they are really impressive) it was about sharing a holiday message with your audience and giving them a gift they could pass along. You want to be creative and think outside the...

Haven’t we been hearing for the last several years that “THIS” is the year that marketers are going to embrace video and take their digital marketing to new heights to find only larger branded organizations barely jumping into the video pond? I actually think that 2018 is the year of video! When we look back...

Can you imagine inviting friends over for a nice dinner at your house and not offering dessert? The dinner might taste great, but it would be more satisfying if you went the extra step to enhance your meal with a sweet treat. That may seem obvious to some people, yet I see so many companies...