Creating an engaging promotional video, either it’s a commercial bumper or a longer social video, is not an art. It’s a craft that can be taught and learned. In this article, we review 11 psychology-based tricks that commercial producers use to create attention-grabbing videos. This list is applicable to live-action video and animation alike. If...

There are a lot of recruitment videos out there. Trust me, because I watched nearly 100 of them. And I have a few observations. For one thing, companies really like showing off their ping-pong and foosball tables. Also, a LOT of companies feel they are unique because of their customer service. Another one: big companies...

Here's some current stats that are worth your consideration... It’s All About the Message Holiday-related video campaigns aren’t just about metrics (even if they are really impressive) it was about sharing a holiday message with your audience and giving them a gift they could pass along. You want to be creative and think outside the...

Haven’t we been hearing for the last several years that “THIS” is the year that marketers are going to embrace video and take their digital marketing to new heights to find only larger branded organizations barely jumping into the video pond? I actually think that 2018 is the year of video! When we look back...

Can you imagine inviting friends over for a nice dinner at your house and not offering dessert? The dinner might taste great, but it would be more satisfying if you went the extra step to enhance your meal with a sweet treat. That may seem obvious to some people, yet I see so many companies...

Did you know brand stories shouldn't be about YOU but about your customers? It's true! It might sound crazy or made up, but sharing your customers' stories, in turn, helps to tell your story, too. But customers' stories are more compelling and resonate better with your audience. You could spend all day telling people how...

2018 is the year of video for your company! The boss says you’ve got the green light to begin producing video as part of your marketing strategy and the leadership team supports you 100%. All you have to do is put together a video marketing strategy that they will sign off on! It sounds simple...

When it comes to business, the only thing that ultimately matters is whether or not you can close deals and customers. You can have the best marketing program, but if your sales team can't sell your products, none of it matters. And while the marketing world is constantly touting the benefits of video for your...