When it comes to business, the only thing that ultimately matters is whether or not you can close deals and customers. You can have the best marketing program, but if your sales team can't sell your products, none of it matters. And while the marketing world is constantly touting the benefits of video for your...

Every second, more than an hour of video is added to YouTube. How many of these hours of content feature sleepy kittens? Never enough. The numbers are growing with social media every year and there seems to be no tapering off. One element in particular is the use of smartphone photos and videos. Marketers know that...