What to consider when creating your company culture video
1. Should the boss man or owner of the company be your go to guy to be on camera?
2. Tell them why you love what you do.
3. Can you get a customer to fill-in for an employee?
4. Get someone who is verbose and engaging.
The last thing you want is someone who will speak in a monotone voice or deadpan expression. OK that was a painful obvious. Sometimes depending on where you work that may be your only option. Hopefully that’s not the case. Look for the most talkative, extrovert and engaging person in the office or inside the company. They will more likely be the best candidate to sit in front of camera and lights and not be intimidated and be able to deliver the message your company needs for the customer to see.