If you're working on a corporate piece, where do you start? Do you lather on and on about your credentials? People don’t care about your credentials. Sure, they are interested to know you’re a leader in your profession but can you ease their pain? Many times when creating your company landing page video you may...

Creating an engaging promotional video, either it’s a commercial bumper or a longer social video, is not an art. It’s a craft that can be taught and learned. In this article, we review 11 psychology-based tricks that commercial producers use to create attention-grabbing videos. This list is applicable to live-action video and animation alike. If...