Fast-Moving Industrial Industry
With so many industry expansions, updates to machinery, and innovative ways to organize, taking a look at what your partners are up to can be great inspiration for your own brand awareness campaigns.
- 95% of a message is retained when a viewer watches a video versus only 10% when reading text
- 68% of people prefer to learn about a product or service through video
- 65% of executives visit the companies website after viewing a video
- 39% of executives call a vendor after viewing a video
Industrial Products Can Be Complex
Utilizing video as a medium to your content marketing strategy is no longer a “nice-to-have” it is necessary. Yes, even for industrial companies and businesses. In fact, industrial marketers who use video content grow revenue 49% faster than those who don’t — in today’s competitive marketplace, videos have been proven to increase RFQs. Video beat out heavyweight contenders like email, blogging, and infographics as the most used type of marketing content.
More and more B2B companies are realizing the benefits of offering video content, positioning themselves as modern, knowledgeable brands with an eye on consumer preferences and technological trends. If you’re not making use of videos in your content marketing campaign, you may be losing out on valuable leads; in today’s increasingly fast-paced digital world, users want to be able to access informative, engaging content quickly and efficiently, and videos allow for easy watching on the go or in the office.
According to ReelSEO, 73% of B2B marketers say that video content positively impacts marketing efforts and ROI. If your competitors are offering informative, relevant videos but you aren’t, it might be time to reevaluate your marketing plan and take stock of your overarching company goals.
While you may be providing an ample amount of written content for your site visitors, you might be missing one crucial component — videos. Increasingly important in today’s digital landscape, video content allows for efficient dissemination of complex information while providing interactive, engaging user experience.
Many manufacturers are already using video to appeal to customers. But as mentioned earlier, many marketers don’t feel their content marketing is effective. One important question to ask is, “What are my videos about?” Are they centered on your product, or are they centered on helping your viewers?
What would your website visitors like to learn? What are they searching for? How can you serve them with value-added content? How can you solve their problem?
Video is a powerful medium, and there is a huge opportunity for manufacturers to provide their visitors with a customized visual experience. Video enables you to cut through the clutter and connect with your audience.
Learn more about incorporating video into your inbound marketing strategy by contacting us – we can help.